The marketisation of everyday life

With Anne Jourdain

With the expansion of web platforms such as Craigslist.org, Etsy.com or Vizeat.com, people are encouraged to commodify their personal possessions as well as their domestic or leisure practices. This is for example the case of creators who sell their products (jewellery, pots…) on Etsy.com. It is also the case of foodies who commodify their services - homemade meals, cooking classes - thanks to online platforms. This project explores the marketisation of practices previously considered as recreational or domestic, such as cooking, knitting, doing handicrafts, caring, etc. It aims at contributing to the emerging field of studies on “platform capitalism” by providing case studies of mostly female domestic practices marketised thanks to the Internet.