Dani Madrid-Morales

Dr Dani Madrid-Morales

Small Group Project 2025-26

A Digital Ethnography of Everyday Disinformation in Armenia

Disinformation has become a pressing global issue, yet much of the existing research remains tethered to techno-centric perspectives, limited methodologies, and is thinly theorised. This project seeks to address these gaps by employing a digital ethnographic approach to study disinformation as a lived, everyday experience in Armenia. As a nation marked by a Soviet legacy of distrust and ongoing informational interference from proximate countries, particularly Russia and Azerbaijan, Armenia provides a unique lens for exploring disinformation dynamics. This research project focuses on studying three groups in society (namely, young rural residents, displaced individuals, and older women) that have not been prioritised in previous research, with the goal of examining how disinformation shapes trust, social cohesion, and access to accurate information in their daily lives.

More information

Areas of interest

Journalism Communication Media Global South Geopolitics Disinformation Africa Sub-Saharan Africa East Africa Southern Africa

Cohort

FG11

Biography

Dani Madrid-Morales is Lecturer in Journalism and Global Communication at the University of Sheffield. Prior to joining The University of Sheffield, he was an Assistant Professor in Journalism at the Valenti School of Communication, University of Houston (2018-2022), and a Hong Kong PhD Fellow in the Department of Media and Communication at City University of Hong Kong (2013-2018).

Before starting his academic career, Dani worked as a journalist for 15 years in his hometown, Barcelona. He first reported on sports for local radio stations and news websites, and then joined the newsroom of Televisió de Catalunya (TV3), where he worked as producer and news editor, covering foreign affairs.

Dani is an active member of the International Communication Association’s Global Communication and Social Change Division, where he served as Secretary from 2020 to 2022. He is also a member of the editorial board of the academic journal, African Journalism Studies and the Annals of the International Communication Association.

Biographical details correct as of 23.06.25